Strategic Brand Marketer
360 BAT LAUNCH
Created a new energy around the 2020 bat line to take back market share
Dedicated focus to push the 360 Bat lineup as the marquee product for the 2020 season. Robust marketing calendar including specific "tease" activations and milestones designed to build buzz and drive conversations leading up to the launch date.
Building the Buzz
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Seeded product with elite college programs playing on the biggest stage, the College World Series, and broadcasted on ESPN
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Supported mobile event team demo days prior to launch and through buying season
"A Revolution is Coming" kinetic text tease video posted across all platforms 30 days prior to launch date. Successfully built excitement among followers prior to launch..."What is that new bat?!"
Social Media Plan
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Utilized social media ambassadors to validate the product line & amplify the brand
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Continuous content curation including video series & lifestyle product photography
Created a brand new tone, look and feel to highlight the new bat line to differentiate from prior bat lines and competitors. Full reveal, storytelling and education created over different mediums.
New Launch Creative
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Creative assets pushed to strategic accounts to support launch & sell through
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Holiday & spring "re-launch" creative built for key buying seasons
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Leveraged college baseball assets as brand validation & inspirational content for the target consumer (the high school athlete)
Organize annual Hit Lab Battle event at Easton headquarters, with 500+ local high school players competing for prizes and bragging rights. National rollout, including kickoff events at Dick's Sporting Goods premier stores.
Battle of the Bats
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Live social content & player interaction, including product reviews
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Continuously produce video content for YouTube
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Over $20K in product and prizes awarded to participants