Strategic Brand Marketer
Lead strategic & creative development of global marketing campaigns for full product catalog. Leverage consumer insights to develop go-to-market plans. Manage full brand budget.
Influence consumers by humanizing the brand though impactful messages & stories. Utilize professional athletes and influencers to inspire the target market & creating an emotional connection to the brand.
Ability to create a comprehensive social media plan across all platforms to highlight the brand and educate the consumer. Responsible for exponential increase in followers & engagement, as well as driving traffic to ECOM.
SOCIAL MEDIA
STORYTELLING
STRATEGIC MARKETING
Expert in creating experiential brand events to excite the target consumer about products & the brand. Drive on-site sales, capture new emails & product reviews. Manage all logistics efficiently & under budget.
Lead all video and photo shoots supporting product launches and campaigns. Create engaging content harnessing the emotional connection between the brand & the target audience.
Microsoft Office, Adobe InDesign & Illustrator, Wrike, Hootsuite