LIGHT UP THE SHOW

LIGHT UP THE SHOW

Brand new campaign centered around Easton's MLB sponsored athletes

Screen Shot 2019-01-11 at 8.53.30 AM.png

Created "Light Up The Show" campaign and slogan to announce the Easton roster of MLB athletes for the 2018 season. Detailed launch calendar designed to tease, announce and amplify Easton roster of MLB athletes.

Going Pro

Leveraged MLB athletes to excite the target market & shift Easton positioning as a premier professional brand
Created launch strategy, calendar & slogan in a matter of two weeks

Screen Shot 2019-01-11 at 9.29.45 AM_edi

Travelled to MLB Spring Training to capture all video and photo assets. Engaging video content created to support MLB athlete launch, including player interviews and product specific highlights.

Content Capture

Created briefs with detailed direction for authentic & engaging content creation, differentiating Easton from competitor brands
Worked with athletes' & organized logistics to maximize content capture

Screen Shot 2019-10-05 at 5.59.21 PM.png

Amplified accomplishments of athletes to make the connection between the best players using the best product to validate the brand. Highlight key moments in time that provided the platform to showcase the brand (i.e. All Star Game custom product).

Storytelling

Created a look and feel different than creative of competitor brands
Leveraged athlete endorsement to drive sales of "pro model" products

Screen Shot 2019-01-11 at 8.54.38 AM.png

Successful re-launch of Light Up The Show campaign for the 2019 season including the announcement of new 5 new athletes. Took learnings from 2018 and applied to new content capture.

2019 Re-Launch

Taking content to the next level with re-vamped look and feel
Improving 2019 content with an expanded video plan & updated creative assets
More focus on "pro model" products & custom colaborations