Strategic Brand Marketer
LITTLE LEAGUE WORLD SERIES
Connect and influence the core consumer through a meaningful brand experience
Year over year create the ultimate on-site brand experience to reinforce Easton as the #1 brand in youth baseball. Leverage Easton's partnership with Little League and Dick's Sporting Goods to excite fans about the brand and highlight the new product line.
Goal
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Design an interactive booth with exclusive and limited edition product on display & two full bat demo stations
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Lead all logistics (partnerships, staffing, hotels, travel, shipping, product order, etc.)
New booth display designed to merchandise new product within an interactive booth experience. Easton Hit Lab bat demo station and RFID bracelet integration captures new emails, enter-to-win opportunities and waivers.
Activation and Experience
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2 interactive demo station created for consumers to test the new line of bats (6,000+ demos over 10 days)
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Digital campaign created to provide an inside look to the event & drive traffic to Easton.com
Distributed new product to 200+ players in the tournament. Product used in games broadcasted on ESPN during the 10 day tournament. 95% of at-bats with an Easton bat!
PR & Social Media
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LLWS is the most watched event on ESPN with coverage of 200+ Little League games
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Highlighted top plays to amplify the event & showcase the new product on the field
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Social calendar created to build up hype around the event through product giveaways & behind the scenes content
First opportunity for the public to purchase new product prior to the actual launch date. Limited edition product developed specifically for the LLWS event.
On-Site Sales
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Forecast, order & inventory all product
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Leverage relationship with Dick's Sporting Goods to highlight SMU product and drive traffic to stores